The Art Of Successful Blog Writing and Blog Creation
Have you been contemplating starting a blog for some time now but don’t know how to go about it? Or do you already have one but cannot seem to get the desired traffic and are wondering what you’re doing wrong in blog writing?
In any case, you’ve arrived at the right place
But firstly, you should know that to create an impact with your blog, you need to generate engagement and buzz among your target audience. That can only happen if your readers are interested in your blog writing.
Without getting the basics right, you can’t expect to become a great blogger. Luckily for you, this article will give you all the basics on blog writing, from how to set up your blog, to how to write an impactful piece that will resonate with your audience.
Why Should You Set Up A Blog For Your Business?
In this fast-paced digital world, where most businesses have online stores, there is intense competition on who will have the most customers.
To make your online store website more visible, you need people to view it. The more pages your website has, the more apparent it will be in search engines. Blogs are an excellent webpage to have as it would list and describe your service or product, and the more you post, the more pages you would have.
In addition to this, you can market your blog on your social media pages to increase the visibility of your business.
You can use your blog to highlight how your business is tackling current issues through the services and products it provides.
Understand Your Target Audience and Their Content Demand
To understand your audience, outline what you know about them. You’d have to include everything there is to know about their demographic, their social status, interest and behavior patterns. Then follow the kind of information that your audience needs.
For example, if you are blogging for your e-commerce gadgets website, know that most of your audience will be millennials and Gen Z. Many spend their time mindlessly scrolling through social media and will only stop to read something that is very catchy. Curate your information according to the kind of characteristics they possess and the report they will find interesting.
Once you understand your audience and know what kind of content they’re looking for, it’d be easier for you to write your blog.
Tips For Writing Creative Blog Posts
Here is a list of the most crucial tips to keep in mind while blog writing.
Attract Your Readers With A Catchy Headline/Title
The first essential of writing a captivating blog post is to write a riveting title. Of course, if your claim is not convincing enough, the readers are just going to pass by it. Here are some essential tips for writing an appealing headline:
Your title should arouse the interest of the readers so much so that they want to continue reading.
Avoid Making It A Clickbait Title
Your headline should not mislead the readers. Often blogs use click baits that end up annoying and exasperating the readers. Not only will they not read your entire post, but they also might badmouth your blog resulting in reduced traffic.
Don’t Reveal Everything In Your Title
While your title should not be a clickbait, make sure that it does not give out everything. Your title should tease the readers to read, not give them the answer to their question immediately.
Don’t Make It Too Wordy
Your headlines should be catchy and attention-grabbing. Too many filler words will leave the readers bored from the start. However, while you try to shorten your headlines, don’t use too many jargons. You want your headlines to be impactful, not incomprehensible.
Create A Relevant and Informative Hook
To keep the reads hooked to your posts, you must make sure that your introductory paragraph contains relevant details that will make reading the rest of the blog interesting.
The readers should be informed of what they will gain from reading the post. This can be done by writing a thesis statement that will restate the title while including outcomes to the problem that was stated in the title.
Start the blog by being empathetic to the readers, showing them that you understand and connect with their problem. You can also include a funny joke or highlight an event from your life that relates to the problem in the blog.
You can also start the blog by asking a question that will stimulate the readers to continue to the next part of your blog.
As a general rule of thumb, avoid starting your article with an irrelevant stat or fact. This is not an academic article and might bore the readers unless you think the stat is extraordinarily noteworthy and groundbreaking.
Writing The Content In An Engaging Manner
On average, users will only have time to read 28%
of what is in your blog but will more likely read only 20%. It is thus extremely vital to keep them engaged with your writing. Once you have lured the readers into reading the blog with a ravishing title and introductory paragraph, you have a massive task of keeping them engaged.
Keep reading to find out how you can keep the readers engaged.
Develop A Structure
Before you start writing your blog, outline all the essential things you want to touch upon. Without that, you might be writing haphazardly and confuse or irritate your audience.
Maintain structure by including subheadings. As mentioned above, reads will only scan your articles. Hence, it becomes a necessity to maintain subheading to show your readers that what’s coming next holds worth. Subtitles make it easier to keep them trapped in your article.
Avoid Using Long Sentences and Long Paragraphs
It all goes back to the reader’s attention span. Long sentences will feel daunting, and they will stop reading.
Similarly, do not make paragraphs long. You might get lost and start repeating information. A chunky section will just intimidate the users.
Avoid Throwing Information, Rather Structure It Properly
If you are using stats or stating figures, don’t just throw them away. Cite them to add to your credibility.
You can also link your past posts. Doing this will engage the readers more on your website and improve search engine rankings.
Check your facts before you link them. You don’t want to cite something wrong and get caught doing it. Cite only from reliable pages.
Work On The Aesthetics Of The Blog
Use meaningful photos at various locations in your post. Don’t just throw them around for no purpose. Visual art will make your page appear more alluring to the readers and keep them hooked longer.
A human brain is also said to process images 60,000
times faster, and most of the information that passes on to the brain is visual. Meaning that if your blog utilizes visual art, the reader might absorb more information while they are scanning absent-mindedly and return to your blog again in the future.
You should also make your website visually appealing and themed. If you are writing about current affairs, maybe include background images of various political personalities. Or if you are writing a jewelry blog, keep the theme sparkly and fun.
Make sure your logo is displayed on the page so that the readers learn to identify your blog.
End Your Blog By Restating The Purpose Of The Blog
You have written a post you are proud of, now end it by restating your purpose.
If the purpose of the article was to motivate people to buy your gadgets, restate the reason for them to be doing that.
If you are writing a motivational blog post, ask the readers to implement your advice for a better life.
Do not end up divulging information or asking new questions that you have not written elsewhere. This will make the readers curious and agitated when they are unable to find that information.
Don’t Forget To Proofread and Edit
You have written your blog, now do not publish it without editing and rereading. Keep your outline for your blog handy.
From that outline, check if you have covered anything. If something is missing, add it.
Suppose the length of the article is too long, trim, and cut it. There is no point in keeping your post long if the readers are just going to close the page. Remove all irrelevant information.
Check for grammatical errors. There is nothing as unattractive and distracting as grammatical errors in a post. An effortless way to do that would be to download the Grammarly extension.
Blog Writing Services
But you realize you don’t have enough time yourself to write a blog. Nor do you have anyone with the necessary blogger skills.
Don’t worry; there are numerous blog writing services that you can take advantage of. This way, you can focus on your business while also taking advantage of the popularity and success of content marketing.
A content writing service will help you optimize your blog posts for higher ranking in search engines. They will do this by:
- incorporating the right SEO based keywords by using appropriate software
- Using appropriate links, especially to your site to increase traffic
Professional writers will also make sure there are no common errors in your post, for example, grammatical errors, inadequate sentence structures, wrongly quoting facts, and figures.
Moreover, in the fast-paced digital world, trends are changing fast. The service will ensure that your blog is following all the latest trends and staying relevant.
Hence, hiring a professional will let you spend your time taking care of your business and, at the same time, take advantage of an increased customer base. It is a win-win situation.
In the end, blog writing is an effective strategy for digital marketing, but writing them is a tricky business. It can seem daunting at first, and you might experience a few setbacks. However, if you follow through with our advice, you are going to master the art of blogging in no time. Remember these key points
- Interesting title
- A lead paragraph that hooks the reader
- Writing structured content that uses short paragraphs and sentences
- End it by reminding the readers of why they read it in the first place
Our last advice would be to blog regular blogging because the more you blog, the more benefits you would reap. If your blog is active, you will generate more traffic
. Now that you know the essentials, it is time to embark on your journey.