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How to Write a Blog Post Outline That Sets You up for Success

How to Write a Blog Post Outline That Sets You up for Success
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    Sitting before the blank page can be frightening. Even the most experienced writers can go through periods of writer’s block. And since content marketing demands frequency and quality, you don’t have that luxury. Fortunately, there are widely proven techniques, which can help you manage the writing of your blog posts.

    A good start is essential. That’s why, before writing the first word, it’s a good idea to plan your work. Today we are going to explain how to write a blog post outline that is well-structured and provides relevant content.

    Why should you write an outline for your blog posts?

    In addition to avoiding creative block, writing an outline for your blog posts will allow you to optimize and systematize the process. You will undoubtedly have to invest time into preparing a complete and accurate document, but it will speed up the next steps.

    When you organize your ideas before putting them into a text, there is less risk of straying from the central focus. This minimizes future corrections and ensures that you do not diverge from the main argument.

    Predictably, the user experience will also be improved, as they will find answers to their questions. And, consequently, the publication will be more effective.

    On the other hand, if you choose to outsource content writing, you can ensure that you receive pieces that meet your expectations. Providers will have all the information they need to produce successful blog posts.

    How to write a blog post outline in 5 steps

    When you establish a strategy for how to write a blog post outline it will be virtually impossible for your articles to go off topic. It will be your roadmap to stay on track and guide your audience.

    Step 1: Set the title or subject of the publication

    You need to define what you are going to talk about with your audience and what the topic of your publication will be. This does not have to be the final title, but it must be specific. At this point your goal is to narrow down the subject matter. Because how can you write a blog post outline if you have not determined the issue you want to address?

    For example, “backlinks for SEO” is too broad an object of study. There is a good chance that you will end up creating a generic and ineffective text. In contrast, “How to generate organic backlinks” is much more precise and pragmatic, in the sense that is satisfies a particular information niche.

    Step 2: List the key points to be addressed in the publication

    To avoid rambling, you should establish the questions your audience has which you intend to answer in your article. In other words, what topics will your publication cover that will lead the reader to the conclusion outlined in the title.

    This is a crucial step when writing a blog post outline. Some of these are likely to become sections or H2s of your article. Keep in mind which keywords and phrases you intend to rank for.

    Continuing with the example of “How to generate organic backlinks,” we could focus on the following topics for discussion:

    • What is an organic backlink
    • Why organic backlinks are important for SEO
    • Strategies to generate organic backlinks
    • How to optimize a website for better organic links

    These serve as the guidelines for writing the publication.

    Step 3: Brainstorming

    With this starting point, we can begin to nurture the content. We must break down each of the main questions and specify the concepts that need to be addressed in more detail. Brainstorming is highly recommended at this stage.

    If possible, involve other team members to make the exercise more productive and possibly more comprehensive. Sometimes we are so familiar with a subject that everything seems obvious to us. A fresh look will enrich your content.

    At this point, let the ideas flow and don’t worry if you are not yet completely clear on how to include them. List any additional details that may be relevant. Many questions may ultimately be discarded, but they may also serve to explain or contextualize a main argument. They may even generate a new perspective that increases the value and originality of your content.

    To write a blog post outline about organic backlinks, we could consider aspects, such as:

    • What are high and low quality links
    • Domain authority and page authority
    • Backlinks and organic traffic
    • How to avoid low quality organic links
    • How many backlinks should a web publication have?
    • How to convert mentions into links
    • Content and organic backlink generation
    • Links to related companies
    • Inclusion in directories
    • Participation in forums
    • Check backlinks from competitors
    • Guest blogging
    • Repair broken links
    • How to leverage social networks to get more backlinks

    As you can see, there is no order to this listing. These are loosely arranged issues that need to be ordered to create flow in the article and be meaningful to the reader. This is what the next step addresses.

    Step 4: Group the issues and prioritize ideas

    Learning how to write a blog post outline is essentially learning how to organize ideas. Article is already taking shape. Think of the questions generated as

    pieces of a puzzle. Group related ideas together and arrange them to create a coherent structure.

    In doing so, put yourself in the shoes of your audience. How would you like to be guided through the text?

    Some people mark the main and secondary ideas in different colors. Others prefer to use post it notes and write the headings there. You can also use an online tool to create a mind map that will allow you to better visualize the hierarchies and relationships of concepts. Choose the technique that works best for you so you can optimally reorganize the topics.

    The result should be an outline that contains main points and secondary ones. There is no general rule about how many sections or H2s a publication should have. This may vary depending on the format and length of the text as well as other requirements. Usually, a publication will have 3 or 4 main segments that are broken down into H3 and H4.

    With our proposed topic, we could create an outline to guide our writing similar to this:

    Title: How to generate organic backlinks

    • What is an organic backlink?
    • Why organic backlinks are important for SEO
      • What are high and low quality links
        • Domain authority and page authority
      • How to avoid low quality organic links
      • How many backlinks should a web publication have?
    • Strategies to generate organic backlinks
      • Content and organic backlink generation
      • How to convert mentions into links
      • Links to related companies
      • Check backlinks from competitors
      • Guest blogging
      • Repair broken links
      • Inclusion in directories
      • Participation in forums
      • How to leverage social networks to get more backlinks
    • How to optimize a website for better organic links

    Writing a blog post outline makes it easy to create a proper reading flow that attracts and maintains the attention of your audience. The content will be presented logically, with a natural flow of ideas.

    Step 5: Review, reorganize and eliminate unnecessary issues

    If time permits, let your ideas settle. Return to the outline later and review how the structure flows. You may need to reorder or delete a question that adds little to the article or deviates from the topic. Or, conversely, you may find that there are gaps in the information that must be filled.

    Now that you know how to write a blog post outline, the actual writing process becomes much simpler. You will only have to write the text of each section because the cohesion and flow of the article have been attained.

    Additional tips

    Aside from these five steps, some additional recommendations on how to write a blog post outline can be considered. These are tricks that we have learned with experience and that allow us to offer top-notch content writing services. With them, you will not only enhance your copywriting, but you will provide your audience with more relevant content.

    Ensure content is scannable

    After so much effort to create quality content, you may find it disappointing to learn that people don’t read your texts. Nonetheless, that’s the sad reality. Most people skim through web pages in search of interesting or relevant data.

    That’s why digital writing is in a class of its own. Sentences are shorter; there are many bullets and numbered lists, and the language is direct and precise. When writing a post for your blog, try to adapt to these rules to capture the readers’ attention.

    Include reliable data or statistics

    Surely your original ideas and proposals are extraordinary, but you need to convince your audience of their validity. And nothing is more effective than data and statistics from reputable sources.

    As you write the blog post outline, identify the sections that need to be supported by authoritative studies or research. Look for references and note them next to the idea they support.

    Write down anything you may need to remember later on

    You may come up with many compelling ideas as you are writing a blog post outline. Write them down immediately so you can come back to them later. They may be examples or details that enrich the topic or hook phrases that invite reading. Don’t forget that the ultimate intention is to connect with your audience and motivate them to continue their buying journey.

    Consider these tips as the last phase in mastering the art of writing a successful blog post outline.

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