We were challenged to improve our globally-operating client’s Google ranking using our skills, experience, and diverse team. Spoiler alert: We succeeded!
Job search engine
SEO
Articles
The client is a global employment website that offers one of the best job search experiences available today. They were concerned they were not ranking as high as they should in search results, so they hired The Happy Beavers to create articles on a large scale.
The aim was to improve SEO while providing quality content readers would actually find useful. Our team was tasked with researching career topics of interest for our client’s audience and creating content strategies across 15 different markets focused on improving search engine rankings.
First, we worked to secure a team of 200 geographically diverse writers, editors, and proofreaders. Selection was based on the freelancers’ experience in the careers sector and their writing or editing qualifications.
Over two years, The Happy Beaver writers proudly and industriously crafted high-quality career guides on subjects like interviewing, CV and cover letter writing, salary negotiation, starting a new job, and career advancement. Our editors and proofreaders worked equally hard to ensure every article met The Happy Beavers professional standards before being sent to the client for approval.
Articles were completed in a wide range of languages: English (CA, US, and UK), Italian, Japanese, (FR, CA, BE, and CH), Dutch, Flemish, Portuguese (PT and BR), Spanish (LATAM, MX, and ES), German (AT and DE), Polish, and Swedish. Most importantly, we succeeded in meeting the client’s expectations and SEO objectives—the articles are ranking highly in search results for the relevant keywords and search terms.
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