As a business owner, you should make it a priority to invest in the longevity and success of your business. That means hiring the best resources for all aspects of the business to ensure maximum results. Aspects requiring attention are plentiful, and these differ from business to business. For example, a software company would need to invest more in web development as it is their core service. Similarly, a content and translation agency must prioritize its writing services. That is why, when it comes to hiring a writer, always look for experienced and passionate writers. Words have the power to either increase or decrease your profit margin. In fact, you could lose 67% of potential clients if your audience finds any negative reviews or poorly written content on your website. Convincing your readers or potential clients of your commitment to quality and professionalism through an excellent copy will no doubt achieve better results. Your readers need to know you and your brand before engaging further. A good copywriter knows how to properly and effectively introduce you. A poorly written copy, on the other hand, would not only give the wrong impression but also reduce the chances of increasing visitors to your site. So, let’s look at the difference between a good copy and an unsatisfactory copy, the results each produces and their potential impacts regarding your brand, your SEO ranking and your overall approval from your audience.