Everything You Need To Know About A Content Writer
It is undeniable now that businesses cannot survive without an online presence. Almost 90% of organizations use some form of content in their marketing strategy. However, most business owners lack the time or the skill to create content that establishes an online presence for them, and thus, they need content writers.Content writers are people who produce engaging content for web use. They are proficient in internet use and do not only write blogs but many other types of web-based content, each requiring its different skill sets.Let’s look at some of the essential things that content writers do.
What Is A Content Writer’s Job and What Do They Do?
You must be thinking that becoming a content writer is quite an easy task. However, that’s not the case. There are several things that a content writer does and they must do it diligently to be successful in the field.
If you want to be a successful content writer, you need to learn a lot more skills that are important other than writing. First off, they need to be an avid researcher. They need to make sure that the information they are giving is correct and is reaching the right audience. For that content, writers research their audience, and they also go into depth about the topic that they are writing.
Editing and Proofreading
Content writers make sure that they rigorously read through everything that they have written. They should make sure there are no grammatical errors, and the documents are correctly formatted. Proper formatting, especially for blogs, means that everything is artistically and attractively placed. They make sure that their work pleases their users. If their blogs contain large pieces of texts, no one is going to read it. So they cleverly and artistically place headings and subheadings.
The whole purpose of hiring someone to write content is to have a more significant presence on Search Engines. For that purpose, writers must be SEO experts. They will optimize the content with keywords that will place the brand that they are working for higher on search rankings and lead more and more users to their web pages. They do this by writing engaging headlines, keeping lengths of their posts to an optimal level, and using appropriate links and backlinks. All content writers do the things mentioned above, but you should know that not all are the same. There are different kinds of content writers. While some might be able to more than one thing, others specialize. So whether you are looking to join a company as a content writer or starting a freelance writing service, the list below will help you with finding where you fit. If you are a business who is looking to hire a content writer, the list below will help you with deciding the type that you need based on your needs.
Types Of Content Writers
There are different kinds of content writers. Each of them have their own skill-set. However, it is possible that one person can overlap their specialization and write in different ways. Let’s take a look at some of the most important types of content writers.
Probably the most popular type of content writer. Blog writers write, edit, and publish content for websites and web pages. They are SEO experts and will use keywords that influence customers to visit webpages. They also need to have excellent research skills because often they will be writing about niches that are alien to them.
Brand journalists will create a story for brands that hire them. A tale that sells and gets for their respective brand. They will do this by showing the company in a positive light. For that, they will be writing press releases or customer stories of positive experiences. Brand journalists have to be excellent interviewers for that purpose. They also need to make sure that the facts and incidents cited to them are correct and not misleading in any way.
Social Media Writers
A social media writer curates content that can be shared on social media platforms. This content has to be groundbreaking. It has to catch the attention of users who are mindlessly scrolling through Facebook, Instagram, or Twitter. With most users on Social media now, it is evident that 87% of marketers use it.
Copywriters work with creative infographics or creating website copy. In addition to this, they also write luring product descriptions.
A ghostwriter will work from behind the screens and lend a voice to the leadership of a company. They give a stronger voice to your company by producing work that the business alone cannot due to time constraints. They should be extraordinarily credible and have a lot of integrity.
They write newsletters that can be emailed to potential leads. They should be expert at writing subject lines that drive action and force their buyers to buy from them. They should also be ready to strike conversations at any stage of the emailing process and be willing to answer follow up questions. These are just some of the types of content writers that you can find. Others include Ad and promo writers, long-form content writers, scriptwriters, etc. We hope this list gave some clarity on the roles that can be given to someone who creates content.
We hope this article solved some confusion around the role of a content writer. To reiterate everything, a content writer will be developing content for the web. But this will not only include blogs. They can be blog writers, copywriters, ad writers, etc.But there is a skill set that they should have. Writers should be committed to research, be excellent writers, editors, and even have an eye for aesthetics. If you find a content writer that has all these skills, make sure you don’t let them go!