Write A Killer Web Copy With These Copywriting Tips
Web copywriting is the process of writing content that you can use on digital platforms such as websites for marketing purposes. Web copywriting includes drafting online content, ad copies, social media posts, product pages, etc. Web content aims to compel customers to take some action, such as buying products or services or generate new leads.
A well-crafted web copy will keep your audience engaged and convince them to take the action that you desire them to take. It will also persuade the audience to visit your website, social media accounts, or wherever the content is shared more often.
Many people believe that to write a convincing copy, they need to be terrific writers. While that is true to some extent, the right process can make anyone churn out a captivating web copy. We are here to simplify the process of web copywriting for you by giving out some stellar tips!
Research is an essential part of writing a website copy. If you do this correctly, half your work is complete. It is often the most time-consuming part of writing a website copy.
While researching, you need to find out your product’s unique selling point and for what purpose people buy your product. Once you figure this out, you can write a compelling copy that builds upon the consumers’ need for the product.
If you are writing a copy for someone else, you need to interview the relevant people in detail and ask them about the product that they are selling. There are two other components, researching which makes you web copywriting an easier process.
What Is Your Competition Doing?
If the product you are writing about has some direct competition, you need to know the strategies that your competition is using. If your product is not unique, write a copy in a way that makes your product stand-out among the competitors.
That unique selling point that makes you better than your competition can be a small feature or a difference in production that is better for the environment. Use any aspect that makes your product stand out!
Hence, you need to differentiate
your claims from the competitors’ claims. However, do not lie or deceive people. That will just end up ruining your reputation!
Research Your Consumers
Customer research is an integral part of product development and growth, but it can also be useful for web copywriting.
The purpose of writing a web copy is to inform and persuade your consumers to take action. You can make that task easy for you by using consumer research to improve your web copy.
Research the keywords
that your consumers are typing to search for your products. Use keywords and key phrases that would resonate with your buyers and potential customers.
The question is, how can you do it?
The easiest way to come up with relevant keywords is by using google query box. Search for an idea that you are writing about and see what Google suggests in the search box. Those are the words that consumers search most frequently!
Don’t forget to check the comments on your previous blog posts or social media posts. Your customers might be commenting on the things that they want to hear about from you.
8 out of 10 people
Entice The Readers With Irresistible Headlines
will read the cover headline of your copy, but only 2 out of 10 will read the rest. This means that if you are writing something important, something that is absolutely essential to get across for business growth, you need to obsess about writing a good headline.
The headline should be an attention grabber. It should state what use
your audience will get out of reading the web copy in one simple sentence. It should have a sense of urgency
that forces the audience to read it the instant they come across it. Your headline should not be generic. It should offer readers something different than competitors. You have to show them that your content is unique
; it’s one of a kind.
You might be wondering why we are stressing so much on a headline; it should be good content that should matter more. You should have readable and engaging content, but remember 59 percent of social media shares
happen because of a drool-worthy headline. The more shares you get on social media, the better your search engine rankings.
Structure Your Essay Well
Make your content easy to follow. Your audience shouldn’t have to read the content repeatedly to understand the point you are making. Make your content skimmable.
Use subheadings to divide long points. Write short paragraphs and sentences. Sort your content in the order of relevance. Give out the most crucial pieces of information first, then move on the fillable content and less important points.
Avoid Intimidating The Reader With A Lot Of Technical Information
Make sure your website copy does not read out like a set of instructions. Make your website copy feel like a conversation.
Using complicated words and fancy jargon might make you sound smart, but if your audience fails to understand what you are trying to say, they will not read your content.
You have to engage your customers and sound empathetic to them. Using useless fancy words will make them feel like the content is not for them. Try to explain your idea and your product to your audience as if they were asking you the question in-person.
Avoid using superlative in your content. Telling your consumers that your product is “the best” will not make them trust you. Remember, if you are not in a market for a unique product, using superlative to create hype will ruin the reputation that you have built for yourself.
Don’t be vague in your website copy. You are giving your audience information, not making them solve a mystery! Give out specific and accurate information in a simple way. That is what will make your content believable and attractive.
Make your content about your customers, not about yourself. Tell them what you are doing for them. For example, if you offer a food delivery service, do not say “we deliver food in the short time
,” instead say, “Bringing food to you…
Using emotion like this shows users that you care about them, and makes them excited. It would make them dig deeper into your website for information.
Only make big claims if you can substantiate those claims. Use statistics, facts, researches, but make sure to cite everything. Giving logical explanations would show your readers that your claims are reliable and influence their decisions.
Giving out all the information on one page might make your content too long to read. It is a good idea to provide some information on other pages.
For instance, if you are selling a product and writing a website copy about that, use backlinks that would lead the customer to the product’s page for more detailed analysis.
Anything that is scarce or exclusive is more valuable. Take diamonds, for instance; their scarcity makes them precious.
Promote exclusivity and scarcity on your blog. Give out deals that expire. If you are holding conferences, have only a limited number of seats. The more you limit access to your product, the more people will want it, and the more you will be able to sell.
Website copywriting is an essential part of digital marketing. The content on your websites should be compelling and force people to take the action that you want them to take.
Remember, the customer is king! Research them as well as you can. You should give them what they want. Give them answers that they are seeking. Speak to them in your content. Make your website and your content easy to read and easy to follow. Keep the customers hooked.
Now that you know these essentials, it is time for you to make a killer web copy!