Why Cheap Content Writing is not Profitable
As a business owner, you should make it a priority to invest in the longevity and success of your business. That means hiring the best resources for all aspects of the business to ensure maximum results. Aspects requiring attention are plentiful, and these differ from business to business. For example, a software company would need to invest more in web development as it is their core service. Similarly, a content and translation agency must prioritize its writing services. That is why, when it comes to hiring a writer, always look for experienced and passionate writers. Words have the power to either increase or decrease your profit margin. In fact, you could lose 67% of potential clients if your audience finds any negative reviews or poorly written content on your website. Convincing your readers or potential clients of your commitment to quality and professionalism through an excellent copy will no doubt achieve better results. Your readers need to know you and your brand before engaging further. A good copywriter knows how to properly and effectively introduce you. A poorly written copy, on the other hand, would not only give the wrong impression but also reduce the chances of increasing visitors to your site. So, let’s look at the difference between a good copy and an unsatisfactory copy, the results each produces and their potential impacts regarding your brand, your SEO ranking and your overall approval from your audience.
Why Not Hire Cheap Writers?
You must have heard “quality over quantity.” The popular business maxim encourages big companies to focus on essential elements rather than investing money in cheap and less reliable options. With the rise in social media engagement, people rely heavily on the information and text of a website. Crafting a copy is a form of art, and you should choose the right person for this job. A copy that successfully promotes your company is all you need, so look for a writer who has mastered this skill. Hiring cheap writers can result in a poor copy and create the wrong impression thereby risking a 7.8% loss in site traffic for your company. You certainly don’t want that, do you? There are many other reasons why you should not hire a cheap writer. For example, hiring a cheap writer would result in:
The primary focus of every website or blog is to capture the visitor’s attention and hold it with the ultimate goal of gaining a new client. Creating a smooth journey from the awareness stage to the decision stage can be a tricky business. However, with the help of an experienced copywriter, you can make this transition subtle. If you truly want to captivate your readers, you need to prioritize quality writing when it comes to writing a website page, blog, or even a sales page. This is especially necessary if you consider that 70 million new posts are posted every day on WordPress alone. In this context, low-quality work fails to stand out and is essentially rendered obsolete. A good copy has the power to influence visitors to become engaged and take action, whereas a low-quality copy would prompt them to leave the site. Inexperienced writers may charge less and provide cheap text, but they will not be able to ensure the desired result. This certainly does not mean that novices are bad for your business. Rather, you should invest in good talent to produce an impressive copy.
You might find a writer who promises to reliably deliver the work in a short period. Great, right? It is, however, possible that the quality of work the writer provides will suffer on account of a rushed process. Writers who charge less usually do not put effort into creating a piece that is worth reading. They do not realize the importance of words and rush to meet a deadline. As a result, they produce a less satisfactory piece in a short amount of time. When all is said and done, however, this fails to deliver any benefit. Often, you will ultimately need to hire another writer to do the same job. So, you are likely to pay 31% more in the long run which certainly isn’t beneficial for your company. To avoid this, you should hire a writer who takes his/her job seriously and can provide quality work.
An excellent copy should evoke emotions. It should be persuasive enough to make the reader take action. An excellent copy requires research and a lot of hard work. It is erroneous to expect this passion and hard work from a cheap writer. A writer who is not passionate about the project would not feel the need to perfect it. He/she might spend time looking over the resources but not absorbing them. As a result, you will get a copy that does not resonate with readers and could cost you as much as a 44% loss in your targeted audience. That’s because a reader knows the difference between a lousy copy and a good copy. A copy that does not speak to a potential client will not produce the desired effect. A cheap writer might save you money, but, in the end, compromising on the quality would create a major setback for your company. In order to convince the reader with your web copy, you need an excellent copy to accurately reflect the soul and essence of your website or blog.
Negative Impact of Cheap Texts
A bad copy is noticeable and does not increase the conversion rate. The number of visitors to your site is directly proportional to the quality of the text. A copy that does not engage readers and Google can lead to terrible consequences. It can result in low conversion rates and a tainted reputation.
Low SEO ranking
If you think SEO is too hard to understand, then take a look at the SEO basics in an attempt to achieve a high rank on Google. Many see it as complicated and rely on other means to increase the company’s rank which often includes hiring the wrong resources. In a digital space where 91% of adults use search engines to find information and Google’s algorithms can easily suspect irrelevant and repetitive content, you need to be careful with your choice of words. Choosing the right words to highlight your product or service is essential. Your online presence plays a great role here. To reach a large number of people, you can rely on this tool. For instance, you run a gym in a specific location. It is common that people would use specific words to find gyms near them. Choosing the right words is the key to success when it comes to SEO. In other words, the better your copy is and the more precise your SEO is, the more likely your site is to appear on the first page of search results. This is especially important considering that 93% of searchers never go beyond the first page. That is why you need a good writer who takes this into consideration and deliberately places the key words in a manner to help readers find you. If writers know which words to use, they will utilize the intricacies of SEO to create more productive and beneficial content for your company. Hiring a cheap and possibly inexperienced and inattentive writer would decrease your company’s probability of appearing on the first page or ranking high on Google. This could harm your business, especially if the business is still in the developing stage. This could affect the company’s revenue as well as its reputation. So, make sure you hire a writer who is willing to put effort into their work to perfect it for you.
High Bounce Rate
The bounce rate is when a visitor enters your site and leaves the page after minimal navigation. The bounce rate is one of the crucial metrics with which the success of your web copy can be judged. Designing a webpage or blog can be difficult because you need to keep the expectations of your readers in mind. A high bounce rate means that your site is not meeting the expectations of your readers. There can be multiple reasons for a high bounce rate. Sometimes the design of the page is not user friendly. However, most often, the choice of words fails to attract readers’ attention. As a rule, 8 out of 10 people only read the headings first before continuing on to the entire content. Thus, if visitors feel that the headings are impersonal or vague, they’re likely to bounce off. Consequently, investing in a cheap text will not help you in audience retention. Your copy should be compelling enough to encourage readers take the next step. Readers generally want the basic information right away. If they cannot find it easily, it is highly probable that they will not look any further and move on. To avoid such a situation, you should hire a good writer who knows how to convey a message that will keep visitors interested enough to continue to explore the site.
Failure to Convince Readers
A good copy should resonate with readers and grab their attention. In this regard, the first 10-20 seconds are crucial when it comes to how long users stay on a web page. If the message you are trying to convey is vague, then visitors will most likely leave the sight shortly after opening it. However, if the content is specific and relevant, visitors are more likely to stay on the page for a longer time. To send a clear message and increase a user’s time on a webpage, it is essential to choose the right platform and words. The vital information must be presented clearly and concisely. Also, there should be distinct indications of what action a visitor can take for the next steps. A competent writer must create content that is engaging enough to yield a high conversion rate. Hiring a cheap writer may not only produce monotonous content but also confuse the readers about the next step. A good writer speaks to the readers and offers them a personalized approach. In fact, personalized calls to action are 202% more effective than the generic ones that a cheap text will likely create. The wording should evoke emotions in the readers that convince them to take action. An inexperienced writer would fail to make an impression, thus making it difficult for you to achieve the desired result.
Giving a Bad Impression
Your website or blog is the first place where your visitors will have the most interaction with you. Your potential clients find a way to get to know you and your company better, which builds trust. Copy that contains poor grammar and lacks a convincing premise creates a bad impression and may cause a loss in visitors. In fact, 74% of readers pay attention to the quality of spelling and grammar and, based on that, then make a decision to read the entire content or not. If the quality is low and the writer has used poor grammar, then your audience is likely to turn to your competitors, which ultimately leads to low conversion rates. A cheap copy does not tell your story. It does not introduce you to the readers in a way that you would like. Giving a bad impression would kill the purpose of your site or blog and affect your reputation. So, make sure you hire an experienced writer who knows how to introduce you to visitors. These visitors are looking for a solution to their problems, and a good copy can guide them.
Poor Content Marketing and Low Sales Rate
With content marketing, you can find a way to reach many audiences. Content marketing costs 62% less than traditional marketing and generates three times more leads. It not only helps you build authority and credibility but also positions you as an expert in the industry. But how can you achieve all this? Hiring a cheap copywriter would certainly not give you this. A cheap copywriter might increase revenue, but hiring an experienced writer who knows his/her craft might give you an unexpected return in the long run. This is why you should always consider all your options. You must choose a professional copywriter to help you express your brand’s voice to effectively reach different audiences. While many candidates are willing to do this, you should always choose those who have mastered the craft and understand its worth and significance.
Destroys Chances for Building Trust
Imagine you want to go to another city, and you ask a stranger to look after your kids. Does that sound realistic? No, it does not. You need to trust that person to be able to leave your kids with him/her. The same applies to visitors who come to your site looking for a solution to their problems. They should see themselves on the website, and the content should build trust. A copy impacts readers. It builds trust between you and the reader. Just like in real life, you build trust by being kind and thoughtful; the same goes for your online presence and how you address your clients. Your clients need to trust you, and the copy they read has the potential to build that trust. Hiring a mediocre writer to write the content would ultimately destroy the chance of developing a good rapport with your customers. If the copy is full of fluffy words and is writer-centered, it will not build trust. To earn trust, you need to be engaging and tell stories that readers can relate to. A good writer knows how to empathize with the readers. They can gain their attention and address them appropriately in your copy to build trust. The world of digital marketing is changing every second. It is not easy to keep pace with all these changes. Hiring a professional copywriter will enable you to overcome these challenges. Having a flawlessly executed copy will help you advance.
It is high time that you set your priorities. Recognize that quality should not be compromised when it comes to reaching your audience through digital means. Your brand’s voice needs recognition. A good copywriter will know how to do this. On the other hand, hiring an unprofessional and cheap writer would only produce irretrievable losses