How SEO Link Building Services Can Help You Generate More Leads for Your Business
The main goal of SEO link building services is to boost organic traffic to your website. Not surprisingly, the function of backlinks is to redirect the audience to other relevant content. This is reflected in search engine rankings because helps increase the visibility and authority of your site.
It’s wonderful because it creates an ideal cycle; as your rank improves, you also obtain more visitors. In turn, this favors ranking for new keywords, which will also influence the traffic to your page. This is why links are considered to be one of the most important factors for SEO.
For your business, more traffic means more opportunities to acquire leads. It’s a complete journey that begins when your audience finds you on the Internet.
SEO link building strategies
SEO link building services apply various strategies to generate traffic to your site. For example, they handle internal linking or fix broken links. More importantly for your business, they can help you gain new links and maximize the benefits of the links you already have.
Identification of the main linkers
To optimize your link building strategy, start by searching for other sites also using your keywords as well as links to related articles. You will probably develop an extensive list. Narrow it down by applying quality and relevance criteria.
Well-known metrics such as domain authority (DA), domain rank (DR) and authority score (AS) can be applied, as well as authority flow (CF) or credibility flow (TF). SEO tools such as Semrush, Ahrefs or Moz check for these indicators.
However, SEO link building services can improve things beyond these results. They will help you rate the sites on your list and check the quality of the content and its relevance. Other factors to consider are well-written articles providing valuable and reliable information that are relevant to your keywords, frequency of publication and timeliness of data.
SEO link building services search for these and additional criteria, such as audience interactions and the sentiment of the comments. With regard to links, it is important to check not only the quantity, but also how they fit into the content. Contextual links, which are inserted naturally, rather than margin notes or non-relevant links, are more effective. And, of course, analysis of site traffic is very important.
Identification of reference sites
It is advisable to include links from reference sites in your industry. At first it may seem impossible, but it’s worth a try. Many authority blogs, even magazine and newspaper sites, accept external collaborations. Check if there are any invitations and don’t hesitate to contact them with an interesting proposal. Also, check their resource pages, as you can often find other valuable references there.
The best way to approach these referral sites is via email. SEO link building services can help you take advantage of opportunities to link to authority sites. You will need to send a personalized message, highlighting how your content can interest the audience.
To acquire valuable links, your content must be able to contribute something. If your content is poor or unrelated to the topic of the site, it will be difficult to obtain quality links. The ultimate objective here is to build a worthwhile relationship.
If you have previously linked any of your publications to the referenced page, let them know. But remember that the links you use should connect to specific content that is relevant to your article.
Findings from other similar sites
SEO link building services also identify valuable new sites where you can collaborate as a guest. They use different search mechanisms to find the sites. As usual, Google can be a good starting point. Keywords, followed by phrases such as “write for us,” “collaborate” or “guest articles,” can provide beneficial results. These types of publications can contribute to your overall positioning and help you build authority as an expert.
However, this is only the first step. SEO link building services need to make a proposal that is suitable for the site. You should familiarize yourself with the content to better understand the audience and identify their interests. Often, SEO link building services will draw up a list of main topics in an attempt to detect content gaps.
Likewise, social networks are another search field that SEO link building services often review. They can suggest valuable contacts to share posts and interact with. This enables you to establish a reciprocal relationship.
Once you have prepared your proposal for collaboration, SEO link building services will make an attractive presentation on your behalf. You should avoid generic proposals and personalize your proposal. Site owners often ignore communications from businesses that haven’t even bothered to learn about who they are targeting.
Likewise, make sure your message is brief and to the point but provides basic facts. We have found that the most successful SEO link building services have a well-structured approach methodology. Emails, for example, clearly identify the title of the proposed post in the subject line. They also include a brief description of the post and explain how that content will be useful to readers.
Finally, you need to work on your presentation. Demonstrate that you have sufficient credentials to be a collaboration partner. This is part of the process of “selling” your proposal. If you have doubts about how to formulate this, you can delegate this task to SEO link building service companies. Ideally, this could be a good way to gain new prospects.
Explore the possibility of linking to a landing page with subscription requests or encourage them to follow you on social networks. The call to action (CTA) can also be an invitation to visit your site or download a resource from your page. However, you need to agree in advance with the owner of the site where you collaborate regarding such actions. SEO link building services can help you to approach this negotiation with a win-win proposition.
Creation of new links to your pages from your existing linkers
Sites that currently link to your content can provide an even greater return. Their potential to generate new leads is often overlooked. SEO link building services often leverage those links to build new relationships.
Some consider that this could have negative effects, but, when linking correctly, it is logical and natural to have more than one link. In fact, Ahrefs research indicates that 2 to 5 links from the same website is typical. Capitalizing on existing links is a good idea for several of the following reasons.
It may seem like a simplistic argument, but it is certainly effective. Unlike the case of a “cold” contact, you can directly target those who already trust your content. SEO link building services use tools like the Ahrefs Backlinks report. They group by “link domains,” using the “dofollow” filter to identify websites that have already been linked.
Simply send them an email with a value proposition. Since they already know you, it is much more likely that they will be willing to share if it is relevant to their interests. On the other hand, looking for other contextual linking opportunities on that site is also recommended. To do this, you need to carefully analyze the content.
Just as domain authority is important, page authority can also help you improve your SEO ranking. This is built through internal and external links on each of your web pages. There is a carry-over effect of authority that is reflected in search engine rankings.
Google stopped publishing these scores a few years ago. Nevertheless, it is possible to establish a positive correlation between organic traffic and page authority.
Link to your pages of interest
Perhaps you are not gaining links to the pages you really want to rank in Google. There are many reasons that could explain this, but it’s certainly something you need to improve. SEO link building services can streamline the focus on increasing organic traffic to your pages of interest.
One of the methods they use is internal linking which redirects external links to other content on your site. While this is a solution, you should still try to directly obtain a backlink. Consider approaching the owners of the external site and proposing a link to the content you want to rank. A simple link move can be reflected in a considerable improvement in your rankings because users will be directed to a page of true value to them.
Obtain referral traffic
SEO link building services use tools like Google Analytics to identify the origins of referral traffic. With this information, they generate strategies to obtain links to new pages because, if an approach works, it is advantageous to make the most of it.
Target the owners of these sites with a winning proposal. Putting in more effort will pay off because it will put your site in the spotlight. Submit your most valuable content to try to get more links and, predictably, more referral traffic. The more traffic your site gets, the more chances you will have to increase the visits to your website with backlinks. In turn, this will not only be reflected in your SEO but in the likelihood of conversions.
Competitor research and link replication
This is one of the most popular techniques among SEO link building services. It is simple and effective because it is almost certain to use sites relevant to your audience. Start by identifying which pages rank best for your keywords.
Conducting such competitor research should not be a major problem. There are many tools, even free ones, that allow you to identify links. Once you have obtained the list of backlinks, review them and filter out the most valuable links. More is not always better, as quantity is less important than the authority of the linked sites. The higher the authority, the greater the impact is on search engine rankings. Also assess whether it has been inserted naturally and fits in the context.
This information is important because it will give you an idea of what your competitors’ strategy has been. If you link to sites with a similar profile, you have probably chosen guest blogging. Backlinks to corporate sites suggest good networking and collaboration.
Check if you have included any backlinks of this type and, if not, consider contacting those sites. Follow them on social networks and write directly to the publishers. Your good relationships in the industry can also be a determining factor for your positioning. Not surprisingly, much of the success of SEO link building services lies in positioning.
Above all, avoid copying non-transparent practices. In general, avoid link farms and purchased links. Google keeps a close eye on this type of action and may penalize you, as it is a clear violation of their guidelines.
Should I hire SEO link building services?
The value of your content is the first requirement for building a solid backlink strategy. But it is only the foundation. You need to make other efforts in order to benefit from the full potential. It’s a significant task load which explains why outsourcing SEO link building services is common. In fact, according to a Semrush study, 63% of respondents outsource these processes.
Engaging SEO link building services helps you allocate your resources wisely, as you will get faster and more accurate results. Expert SEO link building services will make sure to create valuable content and ensure the quality of your links. Likewise, they will take care of establishing beneficial relationships with the publishers of the pages that make the backlinks. Think of it as an investment with an ROI higher than the price of the engagement.