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5 Powerful Reasons Why Your Business Needs SEO

5 Powerful Reasons Why Your Business Needs SEO
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    Content marketing and SEO are all the buzz. Major brands have been the first to embrace online strategies in an effort to reach their audience. However, unlike other activities, digital marketing is an accessible and profitable tool for all types of companies.

    Below, we outline five compelling reasons to help you understand why your business needs SEO.

    Organic results drive web traffic

    The power of an organic search to generate web traffic is undeniable. This is why SEO strategies are indispensable in digital marketing. In fact, many statistics reaffirm the value of organic ranking compared to other online activities. It is a well-known fact that 80% of users ignore paid ads.

    However, it is worth noting that a SEO strategy is much more complex than the simple use of keywords. They are certainly necessary, but, alone, they are insufficient to influence a high rank in the SERPs. To climb in the ranking positions, you must also consider user experience, the relevance of the content and the authority of your site in creating content.

    SEO generates trust and credibility

    The incredible value of SEO lies in its ability to build trust with users. This is the basis for building lasting and meaningful relationships with your potential customers.

    Often, the primacy of a website in the search results is equated with the credibility of the business. This is not a causal link but a logical consequence.

    To rank at the top of the results, search engines need to recognize your domain authority. In the case of Google, for example, you need to highlight your expertise, authority and trustworthiness. These three variables constitute a metric, known as E-A-T (Expertise, Authoritativeness, Trustworthiness).

    The higher the E-A-T score of your page, the better your ranking will be. It is not an easy task, but efforts should be made to achieve it. Studies confirm that 75% of users only pay attention to the results listed on the first page . To achieve this, you need to produce quality content that is original, relevant and targeted.

    Attaining a spot in the first ranks will help you increase traffic to your site. At the same time, a higher number of visits leads to a better valuation of your website. This is a virtuous circle that continuously provides returns. This is the real reason why your business needs SEO.

    SEO influences the purchase cycle positively

    A typical buying journey goes through 4 to 5 stages, from discovery to purchase or even after-sales. Throughout this journey, the consumer receives multiple stimuli or messages, both from your brand and from your competitors.

    To achieve effective conversion, you must ensure that your offer is the most attractive. This means responding precisely to the customer’s needs and desires. In this sense, an appropriate SEO strategy allows you to offer specific solutions at each stage of the buying process.

    The logic behind this statement is very simple. If a person conducts an online search and arrives at your site, it means that he or she is interested in your proposal. You have managed to overcome the first barrier, that of anonymity.

    It could be argued that a paid ad strategy would give you similar results. So, why does your business need SEO? The simple reason is that the evidence refutes this reasoning. Based on their experience, 70% of marketers claim that SEO generates more sales than PPC.

    SEO can be profitable for companies

    On this particular point, there are three good reasons why your business needs SEO:

    • Affordable investment
    • Measurable ROI
    • Long-lasting results

    Comparatively, SEO strategies are cheaper than other marketing activities. Costs are limited to operation because, unlike PPC, organic traffic is free, so the investment is significantly lower.

    Moreover, it is a scalable activity. The price for creating and implementing an SEO plan depends on the scope of the project and its duration.

    You can also adjust your plan at any time to respond to changes in user behavior. This will not only help you gain new customers but will also allow you to retain current ones.

    Moreover, there are verifiable metrics that allow you to accurately analyze ROI. This translates into a better use of your budget because you will be able to tailor your efforts more precisely. By focusing on your target audience, you avoid the dispersion of resources and improve your performance.

    Another decisive factor that demonstrates exactly why your business needs SEO, is the permanence of its effects. The results of a PPC campaign disappear as soon as the ad contracting period is over while a SEO investment will continue to pay off as long as the conditions that gave rise to the plan are maintained.

    SEO: the secret weapon to stand up to your competitors

    For an SME, or start-up business, it can be difficult to take on large, well-established companies. The good news is that, in SEO, nothing is impossible. You need to work hard and rely on the best, but, with a well-thought-out strategy, you can stand out from other competitors.

    By using your budget wisely and focusing your efforts on your target audience, you will be able to reach your market share. Consider, for example, the potential of local SEO. By optimizing your website for searches by location, you exponentially increase its relevance and can climb SERP positions.

    Needless to say, this is a great opportunity. More visitors to your website will help you improve your conversion rate.

    This becomes even more important as the use of cell phones for Internet activity continues to increase. Today, connections from phones account for 52% of web traffic and 30% of local searches on Google.

    There is no need for more discussion when the facts are there. The numbers don’t lie. The statistics prove beyond a shadow of a doubt why your business needs SEO.

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